There is an army of indie publishers and authors who are very aggressive with digital. They are setting the tone for best practices in this new space. These publishers are budgeting for an array of formats right from the jump. They pay as much attention to detail on digital releases as print.
ePUB3 was developed by the International Digital Publishing Forum in 2011. This organization is a global trade and standards group whose goal is to promote digital and create standards that help the industry grow.
ePUBs are zipped files that are essentially an entire website. They contain multiple elements, including HTML files, images, style sheets and metadata—and they can be read on most devices and platforms. Features include:
• Integration of audio and video (HTML5)
• Integration of animation effects
• Integration of interactive elements such as quizzes and exercises
• ability to produce fixed layout eBooks