When it comes to sports marketing, corporate-sponsored bobble heads, magnetic team schedules and giant foam fingers may come to mind. These items are fun and still present at most stadiums. However, fans are becoming accustomed to seeing professional franchises in every major sport using charitable community outreach as a significant marketing tool.
Young fans have growing accustomed to seeing large book buses roll into the parking lots of their schools. The Charlotte Hornets and Oklahoma City Thunder are great examples of this. Fans are thrilled when Reading Rooms pop-up at their local Boys & Girls Clubs (courtesy of the Los Angeles Lakers). And fans expect to read articles, or see Tweets or posts highlighting the latest charitable outreach event powered by team mascots, cheer squads, players, and coaches.