Pacers Boomer Spread

The Indiana Pacers are launching a new literacy initiative surrounding their mascot, Boomer. The Pacers will be giving out 5,000 brand new Boomer books to students throughout Indiana. The Pacers mascot book features the life and times of Boomer the mascot, where he has been, who he is, as well as fun games and activities.

Book Buddy works with professional sports franchises and their corporate partners in customizing content for literacy initiatives. As an official licensee of the NBA, Book Buddy has worked closely with all 30 NBA teams, in addition to sponsors like Starbucks and Cox Communications.

Expect to see more NBA teams come out with mascot books during the coming season!